10p Food Shop Niftie’s Is Going Down A Treat In Dover
A pop-up shop selling food for just 10p has become a runaway success in Kent.
A weekly shop could cost just £3 at Niftie’s in Dover, which has sold so many groceries since opening last week that it could become a permanent feature.
The shop sells everyday food essentials and snacks and was set up by a husband and wife who were forced to use food banks to feed their family.
Nathaniel and Bethany Richards buy items close to their sell-by dates, or that have been slightly damaged, and sell them on for between 10p and 70p.
They almost completely sold out of stock after launching and had to buy “emergency supplies” on the first day, according to the Mirror.
The couple, who previously used food banks to feed their children, say they want to tackle food poverty by giving people access to food “at dramatically reduced prices”.
“I didn’t realise how much this would escalate,” Nathaniel told The Mirror. “Our mission is to tackle food poverty in Dover by giving people access to essential food items, such as tinned and dry goods and fresh ingredients, at dramatically reduced prices.”
Their mission statement is ‘Don’t waste the taste’ which reflects the fact that Nifties also addresses the growing concern of food waste by selling food that might otherwise have been binned.
Nathaniel said in The Sun: “It went better than we were expecting. We sold £150 of food in the first day. It’s been going absolutely perfect, we couldn’t have asked for a better start.”
After its success, it seems Niftie’s could be here to stay. Nathaniel has posted a Facebook Live video saying the store had some news to share, which he would explain on 4 July.
In another video on Monday, he asked for volunteers to help redecorate the shop which the couple hope to do in a week.